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市场分析 Market analysis

一、销售市场


TONGGUOJINQIDUI10JIAZONGHECHAOSHI、1JIAJIANCAICHAOSHI、1JIADIANQICHAOSHI、HE10JIADENGSHIZHUANYINGDIANDEZOUFANG,MUQIANLEDDENGSHIXIAOSHOUSHICHANGYOUYIXIAJIGETEDIAN:

1. LEDDENGSHICHANPINMUQIANZHONGDUANXIAOSHOUSHICHANGSHANGJINJUXIANYUYOUXIANDEPINZHONG:SHOUDIANTONG、TAIDENG、XIAOYEDENG、TOUDENG、LUYINGDENG。QIZHONG,CHULEDSHOUDIANTONGZAIDUOSHUCHAOSHIDEHUOJIASHANGDOUYOUGONGYINGWAI,QITAPINZHONGJINYUBUFENCHAOSHIHEZHUANYINGDIANYOUSHOU。ERLEDTAIDENG,YOUDUOKEPUTONGGAOLIANGLEDZUCHENG,QILIANGDUYOUXIAN,JIBENSHANGBUNENGYONGZUOYUEDUZHAOMING。

2. YISHANGZAISHICHANGYOUSHOUDEPINZHONGDEJIAGEYUCHUANTONGDEDENGJUXIANGBI,CHAYIBINGBUMINGXIAN。SUOYICAIDEYIKUAISUJINRUZHONGDUANXIAOSHOUSHICHANG。

开心生肖 3. XIAOSHOURENYUANDUILEDDENGSHICHANPINBINGBUSHIFENLEJIE。DUOSHUPUTONGXIAOFEIZHEDUILEDGENGSHIYIWUSUOZHI。BUTONGSHICHANGNEISUOXIAOSHOUDECHANPINQIBENSHANGDOUSHILAIYUXIANGTONGDEYILIANGGEPINPAI。KEJIAN,SHISHAOSHUDEZHIZAOSHANGNULIDEJIEGUO,ERXIAOFEIZHEZHISHIFEICHANGBEIDONGJIESHOUYOUXIANDEXINXI。

4. DANGTIDAOGAOGONGLVLEDSHEDENGHEQITAZHAOMINGLEIDENGSHISHI,DUOSHUGUONEIXIAOSHOURENYUANBINGMEIBIAOXIANCHUTEBIEDEXINGQU,DUIQIJIAGEFANYINGQIANGLIE,RENWEIBUKEYIJIESHOU。


二、供应市场


TONGGUODUI10DUOJIALEDSHENGCHANCHANGJIADEMINGCHAANFANG,DUILEDDENGSHIDEGONGYINGSHICHANGFENXI,YOUYIXIAJIGETEDIAN:

开心生肖 1. MUQIANJIHUSUOYOUDELEDSHENGCHANCHANGJIADOUYIWAIXIAOWEIZHUDAO,NEIXIAOJIHUWEILING。

QIZHONGWAIXIAOBUFEN,YOUYIMEIGUOSHICHANGWEIZHUDAO,QICISHIOUZHOUSHICHANG。QITASHICHANGFENEFEICHANGSHAO。

2. LEDSHENGCHANCHANGJIADELEDDENGSHICHANPINDEZHONGLEIZHUYAOYOU:GAOGONGLVLEDSHEDENG,GAOGONGLVPARXILIESHEDENG, PUTONGGAOLIANGLEDQIUPAODENG,LEDGUANGTIAOHEMOZU,LEDCAIHONGDENG,PUTONGGAOLIANGLEDTAIDENG,QIZHONGGAOGONGLVLEDSHEDENGZUIWEIREMEN,JIHUSUOYOULEDDENGSHICHANGJIADOUSHENGCHAN。YOU1X1W,3X1W, 1X3W. JIAGEPINGJUNYUEZAIDANKE1WHUO3W USD 9.0-12.00, SANKE1W USD 13.0-15.0. GEGECHANGJIADECHANPINWAIXINGCHAYIHENXIAO,DANPINZHICHAYIHENDA。

3. GUONEICHANGJIASUOXUANYONGDEXINPIANZHUYAOYOU:SEOUL(KOREA), EDISON(TAIWAN), CREE(USA), LUXEON(USA), PROLIGHT(TAIWAN), HANDSON (CHINA)

4. SUIRANZHEILIANGNIAN,CHUKOUXIAOSHOUEZHUNIANSHANGSHENG,DANSHI,JIBENSHANGDINGDANLIANGDOUBUSHIHENDA。HAIWEIJINRUDAODAGUIMOSHENGCHANDEZHUANGTAI。

5. GUONEICHANGJIASHULIANGJINLIANGNIANJISUSHANGSHENG。JINGZHENGDERIYIJIAJU,TONGSHIYOUYUCHANPINQUEFACHAYIHUA,SHIZHENGGEXINGYETIQIANJINRUDAOJIAGEJINGZHENGDEJIEDUAN。


三、消费者


TONGSHI,TONGGUODUIDUOJIASHANGCHANG、FANDIAN、JIULOUDEXIANCHANGGUANCHA,MUQIANTAMENSUOCAIYONGDEDENGJURENGYIJIENENGDENG、MR11/MR16LUSUDENG、JICHUANTONGDENGPAOWEIZHU。JIHUKANBUDAOYIJIACAIYONGLEDDENGDE。DANSHI,BUFENXINJIANDEGUANGCHANG、XIAOQU、GONGGONGHUODONGCHANGSUO,KEYIKANDAOLEDMAIDIDENGHELEDTOUYINGDENG。DANSHI,LEDMAIDIDENGJINGCHANGKEJIANDAOYINFANGSHUIXINGNENGBUGOUERCHANSHENGSHUIQININGJIEYUBOLIZHAOSHANG,BUFENSHENZHIBUNENGZHENGCHANGDIANLIANG。ERLEDTOUYINGDENGYINLEDLIANGDUBUGOU,SUOCHANSHENGDETOUYINGXIAOGUOFEICHANGYOUXIAN。SHOUMINGWENTIHELIANGDUWENTISHIKUNRAOXIAOFEIZHEDELIANGDAWENTI。ERJIANZHUWUDEWAIQIANGZHUANGSHIDENG、LUNKUODENGHEQIAOLIANGZHUANGSHIDENG,DUILEDDESHIYONGFEICHANGGUANGFAN。JIHUSUOYOUXINJIANDEJINGGUANZHUANGSHIGONGCHENGDOUSHIYILEDWEIZHUTI,SECAIXUANLI,BIANHUADUOYANG,YOUFEICHANGHAODEXIAOGUO。


四、市场机会分析


JIEHEGONGYINGSHICHANGYUXIAOSHOUSHICHANGDETEDIAN,DUIMUQIANDEGUONEISHICHANGDEZHENGTIZHUANGKUANGFENXIRUXIA:

SUIRANZAILEDZHUANGSHILINGYU,LEDSUOJUYOUDETEDIANSHIQITACAILIAOWUFATIDAIDE,YIJINGJIBENSHANGDEDAORENKE. DANZAILEDPUTONGZHAOMINGLINGYU,MUQIANSUIRANYENEIRENSHIDUIQICHONGMANQIDAI,DANZUIZHONGXIAOFEISHICHANGRENGCHUYUYIGEQIMENGDEJIEDUAN,TEBIESHIDUIPUTONGXIAOFEIRENQUNLAIJIANG,YAOXIANGRANGLEDDENGZOUJINQIANJIAWANHUHAIXUYAOYIGEJIAOZHANGDEGUOCHENG。JIAGEYINSUJIANGCHENGWEIGUONEIXIAOFEIDEYIGESHOUYAOPINGJING,MUQIANJIUMR16SHEDENGLAISHUO, ANMUQIANDECHENGBENJISUAN,ZUIZHONGDAOXIAOFEIZHESHOUZHONGDEJIAGEJIANGZAIRMB 100YISHANG,ERYIGEPUTONGDEMR16LUSUDENGJIAGEBUGUORMB8YUANZUOYOU.RUOBUNENGJIANGQIJIAGEJIANGZHICHUANTONGDENGSHI2-3BEIYINEI,ZHEIZHONGTIDAIKONGPAJIANGHENNANSHIXIAN。BIJINGZHONGGUORENGCHUYUCUFANGJINGJISHIDAI,JIENENGYUHUANBAODEYISHIHAIHENBORUO。RANER,YAOXIANGZAICHENGBENSHANGYOUDAFUDUDEXIAJIANG,SHOUXIANYAOQIUZAIJISHUSHANGYOUDADETUPO。1)JINYIBUTIGAOGAOGONGLVLEDDEFAGUANGXIAOLV,JIANSHAOFAGUANGYUANDESHULIANGYIJIANGDICHENGBEN。2)XUNZHAOXINDESANREFANGSHI。MUQIANDUOCAIYONGLVHEJINSANRE,CHENGBENFEICHANGGAO。QIEJIANGLAIFAGUANGXIAOLVYUEGAO,SANREBUJIANDECHENGBENHUISUIZHIZENGZHANG。 3)LEDGUANGXUETOUJINGYOUYUXINGYEJISHUBAOMI,JINSHAOSHUCHANGJIASHENGCHAN,SHIDEJIAGEYEJUGAOBUXIA。SUOYI,LEDDENGSHIZHIZAOSHANGDEMINGYUNKEYISHUOSHIBAWOZAIQISHANGYOUCAILIAOGONGYINGSHANGDESHOULI。SUIRANYOURENYUQI2NIAN-3NIAN-5NIAN,KEJIANJIHUISHIYOUDE。DANSHIWOMENXUYAOSIKAODESHI:HESHICAISHIJINRUGUONEISHICHANGDEZUIJIASHIJI?RUHESHIWOMENCONGDUORUNIUMAODECHANGJIAZHONGTUOYINGERCHU?RUHERANGWOMENDECHANPINBIKAIDANCHUNDEJIAGEJINGZHENG?BAWOMENDEJISHUSHILITIXIANZAIWAIXINGSHEJIHUOSHIDIANZISHEJISHANG。ZENYANGZHAODAOYOUSHENGQIANYOUMEIGUANDESANREJIEJUEFANGAN?……